March 24, 2021

Northstar Capital Invests in Pelco Products, Inc.

MINNEAPOLIS, MN — Northstar Capital (“Northstar”), a provider of junior capital for middle market private equity transactions, is pleased to announce its investment in Pelco Products, Inc. (“Pelco”), a portfolio company of River Associates (“River”).

Pelco, founded in 1985, is a leading provider of traffic signaling hardware solutions in the United States. Known for excellent quality, service, and innovation, Pelco is based in central Oklahoma and manufactures traffic signal hardware, utility products, and decorative outdoor lighting. For more information on Pelco, please visit

Northstar provided subordinated debt and an equity co-investment to help River finance the deal. The Northstar team remains committed to partnering with experienced management teams and private equity sponsors in both good and challenging times.

About River Associates

River Associates is a private equity firm focused exclusively on investing in the lower middle-market. Based in Chattanooga, Tennessee, River has over 30 years of experience partnering with management teams. For more information, pleases visit